I. A DEFINITE CHIEF AIM will teach you how
to save the wasted effort which the majority
of people expend in trying to find their
lifework. This lesson will show you how to
do away forever with aimlessness and fix
your heart and hand upon some definite, well
conceived purpose as a life-work.
II. SELF-CONFIDENCE will help you master
the six basic fears with which every person is
cursed-the fear of Poverty, the fear of Ill
Health, the fear of Old Age, the fear of
Criticism, the fear of Loss of Love of
Someone and the fear of Death. It will teach
you the difference between egotism and real
self-confidence which is based upon definite,
usable knowledge.
III. HABIT OF SAVING will teach you how to
distribute your income systematically so that
a definite percentage of it will steadily
accumulate, thus forming one of the greatest
known sources of personal power. No one
may succeed in life without saving money.
There is no exception to this rule, and no one
may escape it.
IV. INITIATIVE AND LEADERSHIP will show
you how to become a leader instead of a
follower in your chosen field of endeavor. It
will develop in you the instinct for
leadership which will cause you gradually to
gravitate to the top in all undertakings in
which you participate.
- 26 - V. IMAGINATION will stimulate your mind so
that you will conceive new ideas and develop
new plans which will help you in attaining
the object of your Definite Chief Aim. This
lesson will teach you how to "build new
houses out of old stones," so to speak. It will
show you how to create new ideas out of old,
well known concepts, and how to put old
ideas to new uses. This one lesson, alone, is
the equivalent of a very practical course in
salesmanship, and it is sure to prove a
veritable gold mine of knowledge to the
person who is in earnest.
VI. ENTHUSIASM will enable you to "saturate"
all with whom you come in contact with
interest in you and in your ideas. Enthusiasm
is the foundation of a Pleasing Personality,
and you must have such a personality in
order to influence others to co-operate with
you.
VII. SELF-CONTROL is the "balance wheel" with
which you control your enthusiasm and direct
it where you wish it to carry you. This lesson
will teach you, in a most practical manner, to
become "the master of your fate, the Captain
of your Soul."
VIII. THE HABIT OF DOING MORE THAN PAID
FOR is one of the most important lessons of
the Law of Success course. It will teach you
how to take advantage of the Law of
Increasing Returns, which will eventually
insure you a return in money far out of
proportion to the service you render. No one
may become a real leader in any walk of life
- 27 - without practicing the habit of doing more
work and better work than that for which he
is paid.
IX. PLEASING PERSONALITY is the "fulcrum"
on which you must place the "crow-bar" of
your efforts, and when so placed, with
intelligence, it will enable you to remove
mountains of obstacles. This one lesson,
alone, has made scores of Master Salesmen.
It has developed leaders over night. It will
teach you how to transform your personality
so that you may adapt yourself to any
environment, or to any other personality, in
such a manner that you may easily dominate.
X. ACCURATE THINKING is one of the
important foundation stones of all enduring
success. This lesson teaches you how to
separate "facts" from mere "information." It
teaches you how to organize known facts into
two classes: the "important" and the
"unimportant." It teaches you how to
determine what is an "important" fact. It
teaches you how to build definite working
plans, in the pursuit of any calling, out of
FACTS.
XI. CONCENTRATION teaches you how to focus
your attention upon one subject at a time
until you have worked out practical plans for
mastering that subject. It will teach you how
to ally yourself with others in such a manner
that you may have the use of their entire
knowledge to back you up in your own plans
and purposes. It will give you a practical
working knowledge of the forces around you,
and show you how to harness and use these
- 28 -
If you must slander
someone don't speak it-
but write it - write it in
the sand, near the water's
edge!
- Napoleon Hill.
- 29 - forces in furthering your own interests.
XII. CO-OPERATION will teach you the value of
team-work in all you do. In this lesson you
will be taught how to apply the law of the
"Master Mind" described in this Introduction
and in Lesson Two of this course. This lesson
will show you how to co-ordinate your own
efforts with those of others, in such a manner
that friction, jealousy, strife, envy and
cupidity will be eliminated. You will learn
how to make use of all that other people have
learned about the work in which you are
engaged.
XIII. PROFITING BY FAILURE will teach you
how to make stepping stones out of all of
your past and future mistakes and failures. It
will teach you the difference between
"failure" and "temporary defeat," a difference
which is very great and very important. It
will teach you how to profit by your own
failures and by the failures of other people.
XIV. TOLERANCE will teach you how to avoid
the disastrous effects of racial and religious
prejudices which mean defeat for millions of
people who permit themselves to become
entangled in foolish argument over these
subjects, thereby poisoning their own minds
and closing the door to reason and
investigation. This lesson is the twin sister of
the one on ACCURATE THOUGHT, for the
reason that no one may become an Accurate
Thinker without practicing tolerance.
Intolerance closes the book of Knowledge
and writes on the cover, "Finis! I have
- 30 - learned it all!" Intolerance makes enemies of
those who should be friends. It destroys
opportunity and fills the mind with doubt,
mistrust and prejudice.
XV. PRACTICING THE GOLDEN RULE will
teach you how to make use of this great
universal law of human conduct in such a
manner that you may easily get harmonious
co-operation from any individual or group of
individuals. Lack of understanding of the law
upon which the Golden Rule philosophy is
based is one of the major causes of failure of
millions of people who remain in misery,
poverty and want all their lives. This lesson
has nothing whatsoever to do with religion in
any form, nor with sectarianism, nor have
any of the other lessons of this course on the
Law of Success.
