Start with why by Simon Sinek. Quotes III

-If a company mistreats their people, just watch how the employees treat their customers.
-You can´t have a good product without people who like coming to work.
-It is a company's responsibility to look after the employees first.
-Happy employees ensure happy customers. And happy customers ensure happy shareholders.
-Trust begins to emerge when we have a sense that another person or organization is driven by things other than their own self-gain.
-Leading is not the same as being the leader. Being the leader means you hold the highest rank. Leading, means that others willingly follow you no because they have to, not because they are paid to, but because they want to.
-Those who lead are able to do so because those who follow trust that the decisions made at the top have the best interest of the group at heart. In turn, those who trust work hard because they feel like they are working for something bigger than themselves.
-Most healthy people live their life to win. The only variation is the score we use. For some, it's money, for others it's fame or awards. For some it's power, love, a family or spiritual fulfillment. The metric is relative, but the desire is the same.
-Everything he talked about was in terms of how it benefited the employees. He instituted an open-door policy and made himself incredibly accessible. He focused on the things they knew to be important.
-Cultures are groups of people who come together around a common set of values and beliefs. When we shared values and beliefs with others, we from trust. Trust of others allows us to rely on others to help protect our children and ensure our personal survival.
-There is a reason we are no friends with everyone we meet. We are friends with people who see the world the way we see it, who share our views and our belief set.
-It is completely false that all immigrants make productive members of a society.
-We do better in places that reflect our own values and beliefs.
-A company is a culture. A group of people brought together around a common set of values and beliefs. The goal is not to hire people who simply have a skill  set you need, the goal is to hire people who believe what you believe.
-Shackleton hired only people who believed what he believed.
-When employees belong, they will guarantee your success.
-You don't hire for skill. You hire for attitude. You can always teach skills.
-Great companies don't hire skilled people and motivate them. They hire already motivated people  and inspire them.
-Companies with a strong sense of why are able to inspire their employees. Those employees are more productive and innovative, and the feeling they bring to work attracts other people  eager to work there as well. It's not such a stretch to see why the companies what we love to do business with are also the best employers.